Book Excerpts

“The key to any mum is to own it.”

Students and teachers celebrating, cheering, and smiling at a school event in a gymnasium, with banners on the wall that read 'Arlington High School'.

“This century-long evolution of what it means to go to homecoming (mums included) has been a long, slow burn stoked by Texas teenagers being teenagers living in the present. Charged with contrary desires to fit in and stand out and to go-fight-win for a place you love more than you can explain, today’s rules of engagement have eclipsed the original courtship ritual that predates anyone alive.”

MUMENTOUS: ORIGINAL PHOTOS AND MOSTLY-TRUE STORIES ABOUT FOOTBALL, GLUE GUNS, MOMS, AND A SUPERSIZED HIGH SCHOOL TRADITION THAT WAS BORN DEEP IN THE HEART OF TEXAS is a hardback coffee table book published by Atmosphere Press and distributed by Ingram. Also available in ebook and audiobook formats.

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“If it weren’t for women, we wouldn’t even be talking about homecoming mums.”

A woman sitting at a work table in a craft room, working on dog hair bows and accessories, with decorated ribbons, bows, and craft supplies hanging and spread out on the table and shelves behind her.
Toy aisle in a store with costumes and accessories for Halloween or parties, including masks, wigs, and masks with feathers, all displayed on shelves and hooks.

“I call them mumtrepreneurs. United around mums as both a business and a cause, they are like homecoming superheroes. Their mission? Fight against the evil misconception that mum-making is just a fun little hobby.”

— Amy J. Schultz

An audience seated in a room watching a performance or presentation on a stage with a brick wall background.