“The key to any mum is to own it.”

About Mumentous

This century-long evolution of what it means to “go” to homecoming (mums included) has been a long, slow burn stoked by Texas teenagers being teenagers living in the present. Charged with contrary desires to fit in and stand out and to “go-fight-win” for a place you love more than you can explain, today’s rules of engagement have eclipsed the original courtship ritual that predates anyone alive.

MUMENTOUS: ORIGINAL PHOTOS AND MOSTLY-TRUE STORIES ABOUT FOOTBALL, GLUE GUNS, MOMS, AND A SUPERSIZED HIGH SCHOOL TRADITION THAT WAS BORN DEEP IN THE HEART OF TEXAS is published by Atmosphere Press and distributed by Ingram.

Now Available!

“If it weren’t for women, we wouldn’t even be talking about homecoming mums.”

“I call them mumtrepreneurs. United around mums as both a business and a cause, they are like homecoming superheroes. Their mission? Fight against the evil misconception that mum-making is just a fun little hobby.”

— Amy J. Schultz