“‘Everything is bigger in Texas is both a motto and a call to action…
It’s a rite of passage.”
- Amy J. Schultz, New York Times,
Sept. 30, 2023
Mumentous in the Media
Newsfeed
Interview with Amy J. Schultz, About Mansfield podcast, Oct. 30, 2023
New book dives into the history of mums in Texas, Fox 4 KDFW, Oct. 11, 2023
On Your Corner, In Your Corner: The history of mums, CBS11 News Texas and Yahoo.news, Oct. 6, 2023
Grapevine offers a full slate of fun fall events the entire family can enjoy, Focus Daily News, Oct. 6, 2023
The History of Homecoming Mums, an interview with Amy J. Schultz, NBCDFW TX Today, Oct. 3, 2023 (click image to view)
In Texas, Mums Rival Football as the Big Homecoming Attraction by Rachel Sherman, New York Times, Sept. 30, 2023 (click image to view)
Mumentous: Football, Glue Guns, Moms, And A Supersized High School Tradition That Was Born Deep In The Heart Of Texas, Dallas Morning News, Sept. 23, 2023
'MUMENTOUS' HISTORY: Author breaks down how Texas-sized mums came to be and Homecoming Mums: a Texas-sized tradition, KHOU 11, Sept. 22, 2023
"Mumentous" Mum Making Tips, WFAA Good Morning Texas, Sept. 20, 2023
Mumentous Mum Exhibit Comes to Grapevine, Grapevine Edit, Sept. 20, 2023
Grapevine Debuts Homecoming Mum Exhibit, Southlake Style, Sept. 20, 2023
33 Things to Do in Dallas-Fort Worth This Fall, D Magazine, Sept. 15, 2023
Pop-Up Blog Hop, Lone Star Literary Life, August - September 2023
An Interview with Author Amy J. Schultz, BookView Review, May 2023
Mumentous Moms, Arlington Today, May 2023
Meet Amy Schultz, CanvasRebel, April 2023
April 2023 Texas Books Preview, Lone Star Literary Life, April 2023
Newsfeed Archive (2019-22)
Rising Stars: Amy J. Schultz, Voyage Dallas, December 2022
Inspired by: Interviews with local artists hosted by the AMA, April 2020
New homecoming mum exhibit at the Arlington Museum of Art explains history of Texas Tradition, WFAA ABC, October 2019
MUMENTOUS: The Upsizing of a Texas Tradition, Good Morning Texas, WFAA ABC, October 2019
Whataburger Debuts Texas-sized “Whatamum” at Arlington Museum of Art, CBS DFW, October 2019
Additional coverage of “Whatamum by MSN, YahooNews, 103.7, NBC DFW, WFAA, Dallas Morning News, Glasstire, and The Shorthorn, October 2019
First Look: Mumentous, The Upsizing of a Texas Tradition exhibit at the Arlington Museum of Art, A World of Wonderful blog, Arlington Convention and Visitors Bureau, September 2019
Art Exhibit Celebrates the Moms behind the Texas Homecoming Mum, NBC DFW, September 2019
Homecoming mums: A growing business in Texas and other states, Fort Worth Business Press, September 2019
Mum’s the Word, Arlington Today, August 2019
Grapevine, TX (September 1, 2023): High school football and hot glue guns: New book and exhibit tell the history of a truly Texas tradition — The Homecoming Mum
Austin, TX (April 25, 2023): Atmosphere Press releases One Sheet for MUMENTOUS: Original photos and mostly-true stories about football, glue guns, moms, and a supersized high school tradition that was born deep in the heart of Texas by Amy J. Schultz
Press Releases
Media Inquiries
Contact Autumn Reo of The Reo Agency.
Email: autumn@thereoagency.com
Phone: +1 (940) 367-0295
Independent Reviews & Awards
BookView Review Gold Level Recommendation
“Author and award-winning photographer Schultz offers an intriguing guide to the world of homecoming mums, bringing together history and fantastical stories to paint a vivid picture of the tradition in her marvelous book…”
Literary Titan Silver Award
“One of the highlights of this unique book is the black-and-white photography showcasing modern high school culture; it has a profound effect on the book as a whole…”
Independent Book Review by Jadidsa Perez
“Through polished and skillful writing, the author immerses in the mum world for a moment, like attending a homecoming game. There’s a sense of excitement here as the reader anticipates each new story that will come…Schultz raises so many fascinating points regarding not just mums, but the larger societal zeitgeist. The link between post-war patriotism and the cultural shift toward sporting events is particularly enlightening…There is no bell, ribbon, or whistle that Schultz does not uncover about the mum and the immense effort is apparent.”
Kirkus Reviews and Kirkus magazine
“An entertaining, brilliantly shot look at a Texas high school tradition. Both seasoned Texas home-comers and readers completely unfamiliar with the tradition will be equally charmed by this beguiling quirk of Americana.”
Midwest Book Review and Donovan's Literary Services by D. Donovan, Senior Reviewer
“Mumentous will attract, delight, and surprise those who think it will be yet another coverage of motherhood alone… Libraries and readers interested in women's history, literature, and especially regional probes of women's traditions and experiences will relish Mumentous for its lively celebrations of the Texan woman and the energy she brings to the playing field of women's literature and life...”
Author Reading and Q&A with Atmosphere Press
June 7, 2023
Amy J. Schultz, author of Mumentous
Vincent J. Tomeo, author of The Usefulness of Hippopotamus: A Humorous Chapbook for Trying Times
Susan Dormady Eisenberg, author of One More Seat at the Round Table
Hayla Alawi, Atmosphere Press, moderator
Bloggers Cheer for
MUMENTOUS
“(I felt) like I was reading a well put-together documentary about every angle of mum culture. I give Mumentous a 5 out of 5 stars for it's creativity, narration, and curiosity.”
— A. Borroel, Rainy Days with Amanda
“I love the progression of the book, it's organization, and the various anecdotes presented in it. This is truly a wide lens on mums, what they mean, how they're done, and how they're perceived. I would've loved to see the Mumentous exhibit; it sounds delightful.”
— Sam K., The Real World According to Sam
“… Mumentous by Amy J. Schultz makes crystal clear that while the tradition continues to evolve and mutate, Texas homecoming mums in all their colossal glory and maybe a bit of infamy are here to stay. But they can’t possibly get even bigger and fancier, can they? Texas moms: ‘Darlin’, hold my iced tea (or wine) and pass the glue gun.’ ”
— Ruthie Jones, Reading by Moonlight
“Aside from my own experiences with mums, this book scratched an itch that is very particular to me (it might be to you too, but I digress) - I absolutely love works that show the passion or obsession we have with places, things, or events. Where there is passion, there is a deep dive into something I didn't even know I wanted to know.”
— Celia, Book Fidelity