“‘Everything is bigger in Texas is both a motto and a call to action…
It’s a rite of passage.”

- Amy J. Schultz, New York Times,
Sept. 30, 2023

Mumentous in the Media

Newsfeed

Interview with Amy J. Schultz, About Mansfield podcast, Oct. 30, 2023

New book dives into the history of mums in Texas, Fox 4 KDFW, Oct. 11, 2023

On Your Corner, In Your Corner: The history of mums, CBS11 News Texas and Yahoo.news, Oct. 6, 2023

Grapevine offers a full slate of fun fall events the entire family can enjoy, Focus Daily News, Oct. 6, 2023

The History of Homecoming Mums, an interview with Amy J. Schultz, NBCDFW TX Today, Oct. 3, 2023 (click image to view)

In Texas, Mums Rival Football as the Big Homecoming Attraction by Rachel Sherman, New York Times, Sept. 30, 2023 (click image to view)

"Mumentous" Mum Making Tips, WFAA Good Morning Texas, Sept. 20, 2023

Mumentous Mum Exhibit Comes to Grapevine, Grapevine Edit, Sept. 20, 2023

Grapevine Debuts Homecoming Mum Exhibit, Southlake Style, Sept. 20, 2023

33 Things to Do in Dallas-Fort Worth This Fall, D Magazine, Sept. 15, 2023

Pop-Up Blog Hop, Lone Star Literary Life, August - September 2023

An Interview with Author Amy J. Schultz, BookView Review, May 2023

Mumentous Moms, Arlington Today, May 2023

Meet Amy Schultz, CanvasRebel, April 2023

April 2023 Texas Books Preview, Lone Star Literary Life, April 2023

Newsfeed Archive (2019-22)

Rising Stars: Amy J. Schultz, Voyage Dallas, December 2022

Inspired by: Interviews with local artists hosted by the AMA, April 2020

New homecoming mum exhibit at the Arlington Museum of Art explains history of Texas Tradition, WFAA ABC, October 2019

MUMENTOUS: The Upsizing of a Texas Tradition, Good Morning Texas, WFAA ABC, October 2019

Whataburger Debuts Texas-sized “Whatamum” at Arlington Museum of Art, CBS DFW, October 2019

Additional coverage of “Whatamum by MSN, YahooNews, 103.7, NBC DFW, WFAA, Dallas Morning News, Glasstire, and The Shorthorn, October 2019

First Look: Mumentous, The Upsizing of a Texas Tradition exhibit at the Arlington Museum of Art, A World of Wonderful blog, Arlington Convention and Visitors Bureau, September 2019

Art Exhibit Celebrates the Moms behind the Texas Homecoming Mum, NBC DFW, September 2019

Homecoming mums: A growing business in Texas and other states, Fort Worth Business Press, September 2019

Mum’s the Word, Arlington Today, August 2019

Press Releases

Media Inquiries

Contact Autumn Reo of The Reo Agency.

Email: autumn@thereoagency.com
Phone: +1 (940) 367-0295

Independent Reviews & Awards

BookView Review Gold Level Recommendation
“Author and award-winning photographer Schultz offers an intriguing guide to the world of homecoming mums, bringing together history and fantastical stories to paint a vivid picture of the tradition in her marvelous book…”

Literary Titan Silver Award
“One of the highlights of this unique book is the black-and-white photography showcasing modern high school culture; it has a profound effect on the book as a whole…”

Independent Book Review by Jadidsa Perez
“Through polished and skillful writing, the author immerses in the mum world for a moment, like attending a homecoming game. There’s a sense of excitement here as the reader anticipates each new story that will come…Schultz raises so many fascinating points regarding not just mums, but the larger societal zeitgeist. The link between post-war patriotism and the cultural shift toward sporting events is particularly enlightening…There is no bell, ribbon, or whistle that Schultz does not uncover about the mum and the immense effort is apparent.”

Kirkus Reviews and Kirkus magazine
“An entertaining, brilliantly shot look at a Texas high school tradition. Both seasoned Texas home-comers and readers completely unfamiliar with the tradition will be equally charmed by this beguiling quirk of Americana.”

Midwest Book Review and Donovan's Literary Services by D. Donovan, Senior Reviewer
Mumentous will attract, delight, and surprise those who think it will be yet another coverage of motherhood alone… Libraries and readers interested in women's history, literature, and especially regional probes of women's traditions and experiences will relish Mumentous for its lively celebrations of the Texan woman and the energy she brings to the playing field of women's literature and life...”

Author Reading and Q&A with Atmosphere Press

June 7, 2023

Amy J. Schultz, author of Mumentous

Vincent J. Tomeo, author of The Usefulness of Hippopotamus: A Humorous Chapbook for Trying Times

Susan Dormady Eisenberg, author of One More Seat at the Round Table

Hayla Alawi, Atmosphere Press, moderator

Bloggers Cheer for

MUMENTOUS

“(I felt) like I was reading a well put-together documentary about every angle of mum culture. I give Mumentous a 5 out of 5 stars for it's creativity, narration, and curiosity.”

A. Borroel, Rainy Days with Amanda

“I love the progression of the book, it's organization, and the various anecdotes presented in it. This is truly a wide lens on mums, what they mean, how they're done, and how they're perceived. I would've loved to see the Mumentous exhibit; it sounds delightful.”

Sam K., The Real World According to Sam

“… Mumentous by Amy J. Schultz makes crystal clear that while the tradition continues to evolve and mutate, Texas homecoming mums in all their colossal glory and maybe a bit of infamy are here to stay. But they can’t possibly get even bigger and fancier, can they? Texas moms: ‘Darlin’, hold my iced tea (or wine) and pass the glue gun.’ ”

Ruthie Jones, Reading by Moonlight

“Aside from my own experiences with mums, this book scratched an itch that is very particular to me (it might be to you too, but I digress) - I absolutely love works that show the passion or obsession we have with places, things, or events. Where there is passion, there is a deep dive into something I didn't even know I wanted to know.”

Celia, Book Fidelity