mum stories
Everything you’ve ever wanted to know about homecoming mums, one blog post at a time
inspired by the book MUMENTOUS by Amy J. Schultz
Mums the Word: A Conversation with Amy Schultz
Go big on a Texas tradition at the new Institute of Texan Cultures in downtown San Antonio!
Institute of Texan Cultures “comes home” to its new San Antonio location
MUMENTOUS is one of the museum’s two debut exhibits.
Tractorbeam scores big by combining team-building, mums, and Discourse with Dave Campbell’s Texas Football
Dallas-based Tractorbeam didn’t just invite Brooke Miller, Chief Content Officer for Dave Campbell's Texas Football, to participate in their annual Discourse series. They asked her to homecoming.
Bigger in Texas: The Story Behind the Mumentous Exhibit coming to San Antonio January 2026
When the UTSA Institute of Texan Cultures opens its doors at Frost Tower in early 2026, it’ll celebrate with a “homecoming” of its own with its first visiting exhibition, “MUMENTOUS: The Upsizing of a Texas Tradition.”
McCall Plaza in Downtown Plano Beams with HOCO Mum pride
In this exclusive interview, Downtown Plano Manager Michelle Hawkins shares the origin story of this spirited display.
Remembering Heather McCoy, mumtrepreneur and friend
On September 20, ret. Lt. Col. Mike McCoy and his wife Heather died in a plane crash. Today, I’m sharing this in remembrance of Heather.
Mumentous author returns to Arlington for talk on October 19
Schultz’s return to Arlington is a special moment in the evolution of MUMENTOUS, which is not only a book by Schultz but a multi-media art collection and a traveling cultural heritage exhibit featuring her photography, writing, and research.
City of Garland Wins two Statewide Awards for their adaptation and promotion of "MUMENTOUS"
Garland Heritage Crossing won a statewide Arts and Humanities Award for the 2024 "MUMENTOUS" exhibit and Visit Garland earned state recognition for “MUMENTOUS” marketing.
Quick Take: Mum earrings are a 2025 Homecoming mum mini-trend
We’ve seen them in years past, but in 2025, more mum-makers and DIYers are trying their hands (and glue guns) at creating this tiny spirited accessory.
Where do you buy a homecoming mum?
Please, whatever you do, don’t wait until homecoming week to get started.
Are bells still a thing in homecoming mums?
Just like everything else related to homecoming mums in Texas, including bells in the design of a mum is completely up to the person who’s wearing it and the person who’s making it. Well, almost.
Buzzing for BeyHive homecoming mums
“Beyoncé asked us to go to homecoming, and we understood the assignment.”
Texas Homecoming Mums: 2025 Trend Watch
According to mum-making experts, these are the must-have homecoming mum styles for 2025.
Real people are behind those websites that sell homecoming mum supplies
There’s a moment in every mum maker’s life where she or he thought, I could do that.
The biggest 2025 homecoming mum trend? Say “Oui” to “Coquette”
If you follow fashion trends, you’ve been seeing an abundance of lace, pearls, ribbons, pink, florals, and bows. SO MANY BOWS. This is the essence of coquette, a Gen Z aesthetic that’s now a hot trend in homecoming mums.
How cowbells became part of football tradition
The cowbell as a school spirit item has a unique history tied closely to college football, especially Mississippi State University.
New Audiobook of “MUMENTOUS” Explores the Deep-Rooted Tradition of Homecoming Mums
“While MUMENTOUS is a big picture adventure from start to finish, each chapter is also its own mini-story. This structure naturally lends itself to an audiobook format," said author Amy Schultz. "Producing MUMENTOUS as an audiobook also allowed me to add two chapters that enhance the overall story arch in the hardback as well as added exclusive content for audiobook listeners."